четвртак, 5. децембар 2013.

BlackBerry's brush with fame: reaching Justin Bieber, discos, and the NFL


With BlackBerry falling apart day-by-day, fans have never been more eager to reminisce on the pioneering smartphone maker's rise. While it's easy to forget the celebrity that the BlackBerry brand once held, Bloomberg Businessweek spoke with a number of old employees — most having worked there when it was still named RIM — who remember it well. "There wasn’t a meeting I couldn’t get," Vincent Washington, a BlackBerry business development manager with the company between 2001 and 2011, tells Businessweek. "All I had to say was, 'Hey, I’m bringing the BlackBerrys.'" "Hey, can I get your PIN?" The excitement quickly extended to customers. At launches in Jamaica and Trinidad, BlackBerry owners were reportedly invited to discos where they could get temporary tattoos that, when scanned, revealed their BBM PIN. "People would say, 'Scan me, scan me.' And as the evening went on, people would get more risqué and put the tattoos on different parts of their body," Lidia Feraco, a BlackBerry marketing manager with the company between 2005 and 2011, tells Businessweek. She says that instead of asking for each others' phone numbers, the classic pickup line morphed into, "'Hey, can I get your PIN?'" While public figures from President Obama to Kim Kardashian have been known to use BlackBerrys, at some point BlackBerry missed out on a shot at one other big name: Justin Bieber. "He said, 'Give me $200,000 and 20 devices, and I’m your brand ambassador,'" Washington tells Businessweek. The pitch wasn't well received, despite Washington speaking in favor of it. "[Marketing] said, 'This kid is a fad. He’s not going to last.' I said at the meeting: 'This kid might outlive RIM.'" One of Washington's more successful ventures was getting BlackBerrys in the hands of nearly every NFL team. Washington tells Businessweek that he played college football and that many of his former teammates had gone on to play and coach in the NFL. "They were always reaching out to me and saying, 'Hey, can you send me a BlackBerry?'" Washington says. "So I was like, why don’t we just go after the NFL as a business?" After meeting all 32 teams at an NFL tech summit, he was reportedly able to get 31 on board — the Cowboys were the only holdout. Michael Dell bought a BlackBerry a week after launch Despite its impressive cultural presence, Businessweek reports that BlackBerry started out small: its office was above a pizza shop, and one early employee's first task was to build his own desk. Once the BlackBerry came around, the situation seemed to change quickly. Dell founder Michael Dell reportedly ordered one around a week after launch and in an email to BlackBerry said he was "super excited" to get it. But the company may have grown too quickly once its popularity exploded. Ex-employees tell Businessweek that BlackBerry went from having 2,000 to 12,000 employees in just four years, and that a lot of it was management. One ex-employee says that at one point he'd heard that only around 5 to 10 percent of the company's employees were in engineering. Another employee suggests that the company just didn't know how to appeal to customers. "Being successful at RIM was all about being close to the carriers," Paula Dymond, a BlackBerry sales team employee with the company between 2004 and 2011, tells Businessweek. "I’m not sure what we were doing to get customers in the door." Eventually, senior executives at the company are said to have started carrying around iPhones, despite insisting that they were only a toy. As for how such a successful company could fall apart, a professor who works at the Balsillie School of International Affairs — named after BlackBerry's departed co-CEO Jim Balsillie — tells Businessweek an anecdote that might shed some light. He heard Balsillie speak about the company in 2010, as it was beginning to fall apart. "A lot of people who are involved in building a $60 billion company like to look back and attribute their success to smart moves along the way," he recalls Balsillie saying. "What I’m going to tell you is a story about luck — and extraordinary luck at key moments along the way."

Android 4.4.1 update with Nexus 5 camera improvements now available


Google has released the Android 4.4.1 update that brings dramatic improvements to its Nexus 5 camera. The company says the new software "improves the camera with faster focusing, especially in low light, faster white balancing, for truer colors, the ability to pinch-zoom the viewfinder in HDR+ mode and less shutter lag." We had some time to test out the update to see just how true those claims are, and came away rather impressed with the results. If you rely on the Nexus 5 to snap your photos every day, you'll want to install Android 4.4.1 as soon as possible. Google says the update will be "rolling out today" to customers, but if you're not willing to wait, the software can be downloaded right now directly (.zip link) from the company's servers.

Bryan Singer announces that 'X-Men: Apocalypse' is coming in 2016


Director Bryan Singer has a penchant for using Twitter to reveal sneak peeks and upcoming news, and he just made a major announcement. According to the filmmaker, a new X-Men movie called X-Men: Apocalypse will be coming in 2016. The director is currently working on the highly anticipated X-Men: Days of Future Past, which will pair mutants from both the original X-Men series and the prequel X-Men: First Class in the same film. #Xmen #Apocalypse 2016! — Bryan Singer (@BryanSinger) December 5, 2013 The Wrap has even more information on the announcement, pegging the release date as May 27th, 2016. While the X-Men franchise has certain proved a venerable moneymaker for 20th Century Fox, this kind of early announcement only serves to highlight how much the studio is banking on the franchise. While it hasn't been immediately confirmed that Singer himself will be helming the picture, the fact that the director was the one to break the news — not to mention his legacy with the franchise — makes it a strong possibility that audiences will get two X-Men films in a row from the director. X-Men: Days of Future Past is scheduled to open on May 23rd, 2014 — but you can check out one of the film's trailers .

Comcast touts its new movie store, says it was the top digital seller of 'Despicable Me 2'


While Comcast has long offered movie rentals through its various on-demand cable services, we were a little surprised to see the provider start offering the ability to purchase digital movies and keep them forever. But it sounds like the new Xfinity On Demand store is a success so far, at least according to one limited metric. Despicable Me 2 became available to purchase across digital retailers like iTunes, Amazon, and Comcast's Xfinity service on November 26th — and Comcast says that it was the number one purchase destination during that first week of availability. Comcast also says that it was the top destination that week (as well as the week prior) for those looking to buy The Hunger Games, a movie obviously buoyed by its recently-released sequel. Of course, that's only two movies, so it's impossible to truly say how widespread usage of Comcast's new service is just yet — but being the top retailer for a major new release like Despicable Me 2 certainly is a good start. It does seem that Comcast did some things right with its service, including the ability to download files for offline viewing, mobile support, and — perhaps most importantly — the ability to transfer your purchases away from your Comcast account if you happen to switch cable providers.

Marissa Mayer is an enigma, despite her carefully crafted image


Marissa Mayer has long played powerful roles in Silicon Valley, both as the face of Google and as Yahoo's CEO. However, the story of her rise to the highest echelons of Silicon Valley power is as much an inspiration in the tech world as it is fraught with long-simmering conflict. In a lengthy feature in Vanity Fair, Mayer is a cypher. And as one person who worked closely with her told the magazine, "It is a mistake to paint her as an angel or as a devil." "All of these narratives have a grain of truth to them." To the outside world, Mayer is the sunny yet determined mind that who helped shape Google's public image and has spent the last year turning Yahoo's fortunes around as its chief executive. She's taken incredible care to perfect that, lining herself up with the likes of Einstein and Churchill as a hard worker. However, while all would agree that she is incredibly smart and dedicated, those who've worked under her tell conflicting stories about who she is and what it's like to work for her. Some sing her praises. "She has almost single-handedly transformed the culture and made people proud to work [at Yahoo] again," Eric Jackson of Ironfire Capital told VF. Others are not so kind. "Is she a great product person and technologist?" one former Google employee asks. "You bet. But is she insecure and needs attention? You bet. Is she narcissistic? You bet. All of these narratives have a grain of truth to them." Ultimately, there are multiple narratives to Mayer's increasingly complex image — something she's taken great pains to perfect.

Fixing the Nexus 5: with a new version of Android, Google tackles the camera


Only a few years ago, Dave Burke remembers, cellphone users were just happy to have a camera at all. But expectations have changed. "If you have a smartphone, people want it to take pictures like a DSLR. Even in one year the quality bar and expectation bar has gone up higher and higher. Internally, ours have too. I think we can do better, and we are." As he says this, Burke, Google's Director of Engineering for Android, is walking through all the changes Google has made to the Nexus 5's camera in the five weeks since the phone hit the market. The fruits of the Android team's efforts is Android 4.4.1, the update rolling out over the next few days that is designed to fix the buggy, inconsistent camera on what is otherwise one of the best Android phones on the market. Fixing autofocus fixes a number of other problems, too The changes break down in five categories, Burke says, autofocus first among them. Mixing speed and image quality requires a fragile balance, particularly in low light, and Android 4.4 skewed too far toward image quality. "There’s a tendency to say, 'oh, we have this cool thing that stabilizes, so lets make the shutter time longer, reduce the gain even longer, and get better shots.'" But while the Nexus 5's optical image stabilization allowed it to get better-than-average shots in low light, in good lighting it just made for frustratingly slow shooting speeds. By speeding up the framerate and increasing how quickly the camera can read its surroundings and fire a picture, Burke and his team improved the autofocus, the exposure, and the white balance. "You fix the motion blur," he says, "and make everything faster."
Speed is a theme for the update, and the Nexus 5's camera really does feel faster across the board. The app launches a full second quicker than it did before the update, meaning you'll miss many fewer shots than before. There's also a new progress indicator in HDR+ mode, which makes the process, longer by necessity, feel a lot more straightforward. It's the first of what Burke says will be a series of interface changes, as Google tries to make Android cameras a little more controllable and obvious. Right now, nearly every setting is buried under layers of menus, and Burke says Google is working on undoing that. In only five weeks, Google massively upgraded the Nexus 5's camera But even now, after just five weeks of work, the Nexus 5's camera has been massively improved. We've only had a day with the software, but the changes are clear. Before, there were shots you simply couldn't get — I learned to not even try with fast-moving subjects, especially in low light, but now a picture of the New York City skyline out the window of a taxi is crisp and in focus, even if it's not quite as sharp as on an iPhone 5S. The Nexus 5 just inspires confidence in a way it never did before. It doesn't take six tries to get a picture in focus, because the camera doesn't re-focus again as soon as you hit the shutter. It just fires, and far more often than not gets a crisp, clear photo.
Photos are a little more contrasted, too, with slightly more vibrant colors. Burke says this was an intentional change, that "we just wanted to make photos pop a little more." The effect occasionally goes too far, with reds and oranges exploding off the screen, but for the most pictures look lively and accurate. There's more work to do, both in performance and in software There's still plenty of work to be done, of course. The camera app desperately needs a one-touch way to focus and capture an image, for one thing: moving your hand from focusing to firing doesn't cause blur the way it used to, but it still means you'll miss quick-moving subjects. Photos can still come out looking over-processed, and focusing in low light still takes a while. Burke says his team is working on "tuning the edge cases," too, making sure the camera can function properly in strangely lit situations. With Android 4.4.1 on board, however, the Nexus 5's camera stops being a dealbreaker — it's not the best smartphone camera, but it's a camera you can use confidently and expectantly knowing that it will almost always deliver. It may not take the perfect shot yet, but rarely offers anything but a completely usable one. Burke says it's only going to get better, though he admits there's a lot to do. "Cameras can be pretty complicated," he says.

Spider-Man battles Electro in the first trailer for 'The Amazing Spider-Man 2'


Peter Parker is returning to the big screen in May, and we're finally getting a real taste of what that'll look like. The first trailer for The Amazing Spider-Man 2 has just been released, and it reveals a movie that's packed with villains, super-sized action, and plenty of computer-generated effects. All three of the film's villains — Electro, Rhino, and the Green Goblin — make an appearance, and while some are just brief looks, the trailer closes with a (relatively) long shot of Spider-Man fleeing from bolts of electricity thrown by Jamie Foxx's eerie Electro. You can check out the trailer.